AI PRODUCT & GROWTH MARKETER
I help companies uncover market opportunities, position products, and build scalable go-to-market strategies that drive adoption and business growth.
Hi, I’m Kritika. I’ve worked across AI, SaaS, and marketplaces, solving growth challenges at different stages of a product’s lifecycle. Whether entering new markets, launching 0→1 products, developing category strategy, building monetization motions, or scaling SMB and Enterprise adoption, I enjoy bringing together customer insight, product strategy, and commercial thinking to build repeatable growth systems.
TRAINED AT / BUILT AT
CMU · MS Product Management 
AI Product Marketing Manager 
AI Product Marketing Manager 
Product and Growth Marketing Manager 
Product and Growth Marketing Manager 
Strategic Account Executive SELECTED WORK
What changed, and what I did.
AI PRODUCT MARKETING
Sprouts AI
Defining the Market Strategy for an Early-Stage Agentic Recruiting Platform
Zero-to-One Launch · Hybrid GTM Motion
Gojek
From sales-led to product-led SMB advertising growth
ZERO-TO-ONE PRODUCT LAUNCH
Burger King Indonesia
From promotion-led campaigns to a scalable loyalty retention engine
AI PRODUCT STRATEGY
Honda Research Institute
From fragmented research to evidence-based trend intelligence
WHAT I BRING
Research, positioning, and the teams that ship it.
I work across the full arc, from finding the right opportunity to equipping teams to execute, so strategy stays connected from insight to launch.
- 01
Find the right opportunity
I combine customer research, product data, and competitive signals to identify where to play, who to target, and which opportunities are worth building a strategy around.
- 02
Turn insight into strategy
I translate research into positioning, messaging, and go-to-market recommendations, then bring those insights upstream into roadmap and feature prioritization so strategy shapes what gets built.
- 03
Build systems that scale and enable teams
I build GTM playbooks, messaging frameworks, sales plays, battlecards, onboarding kits, and enablement materials that are practical to use and reusable across products, teams, and markets.
- 04
Align early and keep iterating
I bring product, sales, marketing, and customer success to a shared vision early in the process, then use adoption data, customer feedback, and sales insights to continuously sharpen what is working.
CURRENT THINKING
Notes from the market.
The buyer committee is part of the product
In B2B, adoption begins when a champion can carry the decision through finance, security, operations, and the people expected to use it.
What the AI demo leaves out
Buyers need to see the approvals, handoffs, and failure paths around an AI output before they can picture adopting it.
Your pricing page is a positioning document
Packaging tells customers what the product considers valuable, who it was built for, and what kind of growth they should expect.