AI & B2B PRODUCT MARKETER · BAY AREA
I help technical products become easier to understand, buy, and adopt.
I’m Kritika, a product marketer with 7+ years across AI, SaaS, advertising platforms, and consumer products. I turn customer evidence into positioning, launches, and adoption programs that product and sales teams can use.
TRAINED AT / BUILT AT
CMU · MS Product Management 
B2B Product Marketing Manager 
Digital Product Marketing Manager 
National Account Manager, GTM SELECTED WORK
What changed, and what I did.
AI PRODUCT LAUNCH
SproutsAI
From recruiting features to completed workflows
LIFECYCLE & ADOPTION
Burger King Indonesia
A loyalty system built for 11 distinct audiences
PLATFORM GTM
Gojek
One platform story for two very different buyers
AI PROTOTYPE
99P Labs
From information overload to evidence-backed signals
HOW I THINK
Research first. Then a market choice.
I start with customer conversations, product behavior, sales evidence, and the alternatives buyers already use. AI helps me search and synthesize; the recommendation remains mine to defend.
- 01
Understand the current behavior
Talk to customers, review sales calls, study usage, and document the workaround the product must replace.
- 02
Choose the audience and promise
Define who needs the product most, which alternative it beats, and what evidence supports the claim.
- 03
Equip the whole launch
Give product, sales, lifecycle, and content teams one usable narrative and a shared adoption goal.
- 04
Measure what customers do
Use adoption, retention, sales feedback, and customer language to decide what changes next.
CURRENT THINKING
Notes from the market.
The buyer committee is part of the product
In B2B, adoption begins when a champion can carry the decision through finance, security, operations, and the people expected to use it.
What the AI demo leaves out
Buyers need to see the approvals, handoffs, and failure paths around an AI output before they can picture adopting it.
Your pricing page is a positioning document
Packaging tells customers what the product considers valuable, who it was built for, and what kind of growth they should expect.
START A CONVERSATION
Building a product customers need to understand quickly?
I’m always interested in thoughtful conversations about product, positioning, and go-to-market work.