AI PRODUCT & GROWTH MARKETER
I help companies uncover market opportunities, position products, and build scalable go-to-market strategies that drive adoption and business growth.
Hi, I’m Kritika. I’ve worked across AI, SaaS, and marketplaces, solving growth challenges at different stages of a product’s lifecycle. Whether entering new markets, launching 0→1 products, developing category strategy, building monetization motions, or scaling SMB and Enterprise adoption, I enjoy bringing together customer insight, product strategy, and commercial thinking to build repeatable growth systems.
TRAINED AT / BUILT AT
CMU · MS Product Management 
AI Product Marketing Manager 
AI Product Marketing Manager 
Product and Growth Marketing Manager 
Product and Growth Marketing Manager 
Strategic Account Executive SELECTED WORK
What changed, and what I did.
AI PRODUCT MARKETING
Sprouts AI
Defining the Market Strategy for an Early-Stage Agentic Recruiting Platform
Zero-to-One Launch · Hybrid GTM Motion
Gojek
From sales-led to product-led SMB advertising growth
ZERO-TO-ONE PRODUCT LAUNCH
Burger King Indonesia
From promotion-led campaigns to a scalable loyalty retention engine
AI PRODUCT STRATEGY
Honda Research Institute
From fragmented research to evidence-based trend intelligence
HOW I THINK
Research first. Then a market choice.
I start with customer conversations, product behavior, sales evidence, and the alternatives buyers already use. AI helps me search and synthesize; the recommendation remains mine to defend.
- 01
Understand the current behavior
Talk to customers, review sales calls, study usage, and document the workaround the product must replace.
- 02
Choose the audience and promise
Define who needs the product most, which alternative it beats, and what evidence supports the claim.
- 03
Equip the whole launch
Give product, sales, lifecycle, and content teams one usable narrative and a shared adoption goal.
- 04
Measure what customers do
Use adoption, retention, sales feedback, and customer language to decide what changes next.
CURRENT THINKING
Notes from the market.
The buyer committee is part of the product
In B2B, adoption begins when a champion can carry the decision through finance, security, operations, and the people expected to use it.
What the AI demo leaves out
Buyers need to see the approvals, handoffs, and failure paths around an AI output before they can picture adopting it.
Your pricing page is a positioning document
Packaging tells customers what the product considers valuable, who it was built for, and what kind of growth they should expect.
START A CONVERSATION
Building a product customers need to understand quickly?
I’m always interested in thoughtful conversations about product, positioning, and go-to-market work.