Sprouts AI — LinkedIn Ad Campaign

Campaign Goal

Drive demo requests from solo recruiters at high-growth tech startups

Persona

Solo Recruiter / Head of Talent, 1-person TA team, 5+ open roles

Message Strategy

Lead with the pain (coordination overhead), not the product or AI features

Funnel Stage

3 ads: Awareness → Consideration → Conversion, run in sequence

Ad 1 — Awareness Top of Funnel

S

Sprouts AI

Recruiting Software · 1,200 followers

Sponsored

If you're a solo recruiter managing 10+ open roles — this is for you.

Most of your week isn't recruiting. It's coordinating.

Scheduling. Following up. Chasing hiring managers. Updating the ATS.

That's not a productivity problem. It's a workflow problem.

15 hrs

lost to coordination every week
by the average solo recruiter

Sprouts AI See what agentic recruiting looks like

Learn More

Why this works

Opens with persona identification ("if you're a solo recruiter"). Names the real pain before mentioning a product. Stat creates a pattern interrupt.

Ad 2 — Consideration Mid Funnel

S

Sprouts AI

Recruiting Software · 1,200 followers

Sponsored

Ashby makes you faster. Greenhouse keeps you organized.

Neither of them does the work.

Sprouts AI is the first recruiting platform where AI agents handle the end-to-end hiring workflow — sourcing, outreach, screening, scheduling — while you stay in control of every decision.

One team. Twice the hiring capacity.

2×

recruiter capacity
without adding headcount

Sprouts AI See how agentic recruiting works

Watch Demo

Why this works

Positions vs. known competitors (Ashby, Greenhouse) without attacking. Names the category ("agentic recruiting"). Quantified outcome anchors value.

Ad 3 — Conversion Bottom of Funnel

S

Sprouts AI

Recruiting Software · 1,200 followers

Sponsored

Still spending hours a week on scheduling and follow-up?

We'll show you what your recruiting process looks like when AI agents handle the coordination — on one of your actual open roles.

48-hour setup. No long implementation. You decide if it's worth rolling out.

48 hrs

from sign-up to your first
AI-run recruiting workflow

Sprouts AI Start a free pilot on your next role

Start Free Pilot

Why this works

Retargeting play — assumes prior awareness. Low-risk CTA (pilot, not purchase). "Your actual open roles" makes it feel concrete and personal.

Recommended LinkedIn Targeting

Job Titles

Talent Acquisition Manager
Head of Talent
Recruiter
HR Manager
People Operations

Company Size

11–50 employees
51–200 employees

Industry

Computer Software
Internet
Information Technology
SaaS / Tech Startup

Additional Signals

Skills: Recruiting, ATS, Talent Acquisition
Exclude: Enterprise (1000+ employees)
Retargeting: Website visitors + video views for Ad 3