Sprouts AI — Lean TA Play Cheat Sheet

Reach out when you see…

5+ jobs posted at a company with under 100 employees
Solo recruiter title at a 20–80 person startup (LinkedIn)
Recent funding — Series A/B in the last 60 days
Multi-tool stack signals — Greenhouse/Lever + LinkedIn Recruiter jobs = fragmentation
Hiring urgency — 3+ roles posted in same week

Opening hook (cold outreach)

Lead with the pain. Don't mention AI first.

Hi [Name], noticed [Company] is hiring across [X roles] right now.

Most solo recruiters I talk to are spending 15+ hours a week on scheduling and follow-up alone — not actual recruiting.

We built Sprouts AI for exactly this situation. Worth a 20-minute conversation?

3 discovery questions (pick these first)

"How many open roles are you managing right now, and what does your week actually look like?"

→ Volume = pain. Listen for coordination words: scheduling, follow-up, chasing.

"How many tools does your team use to run a hire from job post to offer?"

→ 3+ tools = fragmentation problem. Sets up your Complete Workflows pitch.

"What's your biggest hiring priority in the next 90 days — and what's in the way?"

→ Reveals urgency and the real blocker. Shapes which use case to demo.

Demo in this order (22 min)

1 · 3 min

Mirror back what they told you. "You mentioned X — here's what that looks like at scale." Problem first, product second.

2 · 5 min

Show the workflow view — what AI handles vs. what they still control. This is the aha moment. Most haven't seen hiring mapped this way.

3 · 8 min

Run a live workflow on one of their actual open roles. Job brief → sourcing → outreach → scheduling. Real, not hypothetical.

4 · 3 min

Show the dashboard — pipeline across all roles, where AI is acting, what needs their attention. Reinforce they're still in control.

5 · 3 min

Ask: "If this saved you 10 hours a week, what would change?" Then move to the pilot.

Top objections — quick responses

"We already have Greenhouse."

Sprouts integrates with Greenhouse — we're the automation layer on top. You keep your ATS, we handle the coordination.

"I'm worried about candidate experience."

Candidates get faster responses and smoother scheduling. You set the tone and templates. AI handles the speed.

"You're an early startup."

We've closed customers exactly like you. And because we're early, you get direct access to the team. Pilot on one role — no risk.

Pilot close — say this

After the demo

"What I'd suggest is a pilot on one of your active roles. We set it up together in 48 hours, you see it run end-to-end, and you decide if it's worth rolling out. No long implementation, no full commitment. Want to pick a role to start with?"

Qualified deal — all 4 must be true

5+ open roles right now

1–2 person TA team

20–100 person tech co.

Active hiring urgency